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Free-To-Air (FTA) channels Vs #PayTV subscription.
Pay TV operator have argued that their business model is "Subscription". That when a customer opt for Pay TV, their primary interest is in the premium Pay TV content and not to watch the Free To Air channels.
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During the stakeholder consultations as part of the New broadcasting licensing development, many commentators were for #PayTV providers offering Free-To-Air channels free to subscribers even after monthly subscription have run out. The reason being, they are Free so why pay?
Just like many #PayTV providers globally have also refused to allow customers to pay per channel. Customers are not allowed to customise channels they want to watch for one simple reason, many channels whether it is Discovery Channel or C-SPAN may not be viable on their own.
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