Discover and read the best of Twitter Threads about #PaytmKaro
Most recents (3)
Starting our earnings call for FY23! Our senior management will give an overview of our growth and achievements in the last fiscal year! #PaytmKaro 
Our founder and CEO @vijayshekhar starts the call. "Happy to announce our second consecutive quarter of operating profit. As we have shared earlier, we are aiming for free cash flow next. Indebted to the business team’s attention and efforts and deliveries that made us… twitter.com/i/web/status/1…
@vijayshekhar "We had an incredible landmark quarter. We got UPI incentives all of which were recorded in the last quarter. We tried showing you like-for-like numbers excluding UPI incentive for previous quarters," says Vijay
Today I saw a trend of #UPI when many news outlets and in turn many people mis understood that UPI payments are going to be charged now on.
There is absolutely no truth about it. But it has a nuance to understand what actually is happening.
(1/n)
There is absolutely no truth about it. But it has a nuance to understand what actually is happening.
(1/n)
When UPI was launched it was a “from” side of payment source. Meaning you link your bank account to any UPI App, use UPI and make payments. Journey started with user making payment to “UPI handle” something like abc@xyzBank.
While UPI needed handle to pay, @Paytm was able to popularise a QR for merchant- A simple scan to make payments.
Once we launched UPI on Paytm. Paytm user were able to pay a merchant from@UPI linked Bank A/c.
(3/n)
Once we launched UPI on Paytm. Paytm user were able to pay a merchant from@UPI linked Bank A/c.
(3/n)
How India’s largest startup justified a billion dollar spend on advertising.
Powered by @paper_vc
#Fintech #UPI #Payments #Marketing #Advertising #PaperVC
Powered by @paper_vc
#Fintech #UPI #Payments #Marketing #Advertising #PaperVC
I’m not a huge fan of digital wallets. But, somehow, every time I need to use one, I hear that oddly sweetish #PaytmKaro melody in my head. It’s annoying. But, the jingle has done its job. @Paytm is my default payment option every time I run out of cash.
Overall, their advertising strategy has mostly revolved around emotive TV commercials, frequent full-page print ads (remember the day after demonetization?) and a sponsorship deal with the Indian Cricket team that runs till FY '23.
@BCCI
#India #Cricket #ViratKohli
@BCCI
#India #Cricket #ViratKohli
