Discover and read the best of Twitter Threads about #PrivateBlogNetworks

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This practice was common until 2012 when Google made an update to defeat #PrivateBlogNetworks (PBN's). An entire industry devoted to paid guest posts
There is an entire industry based on paid guest posting. An #SEO guest post writer may generate thousands of articles… on different subjects for placement under various names on many sites. But if Google uses stylometry to identify that author across many sites they can then identify the sites that are probably selling links in guest posts. We think this is one of the methods Google's Penguin update from 2012 uses. So if you're going to use guest posts for SEO beware of using sites that do it regularly, or worse - all the time. You'll spend money but the links won't count because
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