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Privacy-preserving (and digital identity) tech needs to become a lot more like sex education or drug education campaigns. This thought came to me during #RWOT11 @WebOfTrustInfo
A lot of digital identity and privacy is fear-based, on how Bad Things Can Happen With Your Data.
A lot of digital identity and privacy is fear-based, on how Bad Things Can Happen With Your Data.
1/ Many people *don’t* care about zero-knowledge proofs or private and secure identity because…it’s complex and boring (for many audiences). So, preaching that people should Really Care About Tracking doesn’t fly because a lot of people *like* ads.
2/ I do myself. Normally I’m armed with 3 different ad/tracking blockers but if I’m buying something expensive, I’ll turn them off and *browse with intent*, hoping to get a targeted add with discounts. Or add something to a shopping cart, hoping to get an email with a coupon.
