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The story of a Parsi businessman from #Amdavad.
He defeated American corporates like Coca-cola in his niche business.
He passed away last year. Posthumously, the government awarded him Padma Shri in 2023.
Areez Khambatta and the making of #Rasna: [thread]
He defeated American corporates like Coca-cola in his niche business.
He passed away last year. Posthumously, the government awarded him Padma Shri in 2023.
Areez Khambatta and the making of #Rasna: [thread]
1970s. This was the time when foreign soft drinks were sold at very high prices. American MNCs were making insane profits from India. 🤯
Khambhatta wanted to create an alternative. Areez He started selling affordable soft drink packs of Rasna.
Khambhatta wanted to create an alternative. Areez He started selling affordable soft drink packs of Rasna.
In 1980s, sales started picking up. He started 'I Love You Rasna' campaign.
Then, a ₹5 packet would be enough to make 30-40 glasses of soft-drink, making a glass very cheap at 15 paisa.
Then, a ₹5 packet would be enough to make 30-40 glasses of soft-drink, making a glass very cheap at 15 paisa.
