Discover and read the best of Twitter Threads about #RealMadrid

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#RealMadrid 2018/19 accounts cover a disappointing season, the first after selling Ronaldo, when they were 3rd in La Liga, semi-finalists in the Copa del Rey and exited the Champions League in the last 16. They also had 3 coaches: Lopetegui, Solari & Zidane. Some thoughts follow.
#RealMadrid profit before tax increased by €10m from €43m to €53m (profit after tax up €7m to €38m). Revenue was a record €757m, but only rose €6m (less than 1%), while profit on player sales shot up €45m to €99m. Profit restricted by a €46m impairment provision.
The only #RealMadrid revenue stream to increase was international competitions & friendlies, up €13m (13%) to €114m, but the others stagnated: broadcasting was down €5m (3%) to €173m; membership fees & stadium revenue down €1m to €173m; while marketing was flat at €295m.
Read 46 tweets
#RealMadrid are the most valuable football club in Europe according to The European Elite 19 report, prepared by KPMG. The Whites have a value of €3,224 million, ahead of #ManchesterUnited (€3,207m), #Bayern (€2,696m), #FCBarcelona (€2,767m) and #ManCity (€2,460m) #SportsBiz
The Premier League has confirmed its absolute dominance, having nine clubs on the full list (32 clubs) and accounting for 43% of the total aggregate value. The overall EV of the 32 most prominent European football clubs has increased by 9% (an impressive 35% over the past 3 yrs)
Los Blancos jumped above €3bn EV level for the first time, the only club to do this alongside the Red Devils, however, the Spanish giants' current EV is still lower than the #MUFC's was last year. Similarly, the Bavarians' current value is lower than the Blaugrana's in 2018
Read 7 tweets
If I had to point out Lopetegui's biggest problem as #RealMadrid manager, is that he sacrificed too much of his original possession + pressing game plan to not upset the existing dressing room hierarchy.

The team then devolved into a bad, Ronaldo-less copy of the Zidane system.
And when you see how strongly the dressing room leaders have supported Lopetegui (in the press room, not really on the pitch), you understand why he took that decision.

But a philosophy manager renouncing his philosophy often doesn't end well.
For example, Ceballos has been one of Real's most in-form players this season and an almost ideal fit for Julen's playing style. He should be a starter right now, yet he did not play a single minute of #ElClasico because Julen keeps choosing hierarchy over performance.
Read 12 tweets
#RealMadrid 2017/18 accounts cover a season when they finished third in La Liga, but won the Champions League for a third consecutive year, the fourth time in 5 years, plus the Club World Cup and European and Spanish Super Cups. Some thoughts in the following thread.
#RealMadrid profit before tax increased by €17m from €26m to €43m (profit after tax up €10m from €21m to €31m). Revenue (Madrid’s definition) rose 11% (€76m), their largest rise since 2000, to a record high of €751m, while profit on player sales was 4% (€2m) up at €54m.
All #RealMadrid revenue streams increased with the largest growth in marketing €41m (16%) to €295m, followed by international & friendly matches €13m (17%) to €100m, broadcasting €13m (8%) to €178m and membership fees & stadium revenue €8m (5%) to €174m.
Read 39 tweets

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