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I have been thinking a lot about how @alexhaagaard and I advise corporate employees to #ResistTheAnnouncement. The new Microsoft Surface Adaptive Kit offers an excellent case study as to why. 
In 2019, Microsoft announced the Xbox Adaptive Controller through a massive holiday ad campaign. They then followed it up with a Super Bowl ad. The Xbox Adaptive Controller was absolutely everywhere.
Since that time, there has been little mention of the Xbox Adaptive Controller, and it has mostly faded from the public consciousness. So much so, that it led me to ask this question:
