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Managing Your Customer Data Without Chaos
In marketing and media, we not only use data from different sources, we also collect, analyse and use data to optimise campaigns for better results.
In marketing and media, we not only use data from different sources, we also collect, analyse and use data to optimise campaigns for better results.
However, handling and management of these data is a very delicate and important role every brand or business must take seriously.
Below are some of our best practices in management of customer and marketing data:
Below are some of our best practices in management of customer and marketing data:
1. Store your customers' data securely and handle it responsibly.
Identify the types of data you collect and store, and the business tasks attached to each. If the data collected identifies a particular individual,
Identify the types of data you collect and store, and the business tasks attached to each. If the data collected identifies a particular individual,
Our Support for the Nigerian Youths is Unwavering
In the last few days, Nigeria and most especially the city of Lagos witnessed one of the most trying times that led to the avoidable loss of lives and wanton destruction of public and private property.
In the last few days, Nigeria and most especially the city of Lagos witnessed one of the most trying times that led to the avoidable loss of lives and wanton destruction of public and private property.
As a next-generation global media agency, Lagos has contributed to our growth and continuous ambition. The recent unfortunate incidence is of great concern to us and we are in solidarity with the people of Lagos.
We are optimistic that the current calmness will lead to a wave of lasting peace and tranquility that the city and the state have enjoyed and known for.
Knowing the Value of Experiential Marketing
Whether it is brand perception building, lead capture or product purchase, experiential marketing is vital to these goals.
Whether it is brand perception building, lead capture or product purchase, experiential marketing is vital to these goals.
Experience drives perception and every brand and marketer’s challenge is to deliver an emotional understanding of the holistic brand by creating a meaningful appreciation of the brand through hands-on involvement and two-way interaction.
Doing so demonstrates a brand value beyond promotional messaging.
As we know, we live in a world where consumers aren’t buying into brand “promises” as they did once upon a time.
As we know, we live in a world where consumers aren’t buying into brand “promises” as they did once upon a time.
Understanding The Mobile Consumer Mindset
Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t.
Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t.
And this is a question that has become harder to answer in today’s digital world. Consumers now have more choices than ever before, and their expectations can appear to change on a daily basis.
This freedom to choose extends not only to what they purchase but how they purchase, and through which means they choose to engage and interact with brands.
Why You Need Data Analytics
Data has always been a hot topic, and big data is everywhere these days. Data is also considered as a key factor in the success of a brand or company.
Data has always been a hot topic, and big data is everywhere these days. Data is also considered as a key factor in the success of a brand or company.
Data is perhaps more valuable than gold, some even say that data is the mineral oil of the 21st century.
But collecting and storing data is no warranty for growth and profit. So, what makes data powerful?
But collecting and storing data is no warranty for growth and profit. So, what makes data powerful?
Well, all of us generate data all the time. We communicate via digital channels such as WhatsApp, Facebook, Twitter etc, we do online research, we take pictures with our smartphones and in doing so, we leave a data trail.
To commemorate the 40th birthday of SBI Media Group's CEO, we are very excited to announce the launch 🚀 of the SBI Media Workshop.
A CSR initiative and free training workshop designed to help many young Nigerian youths leverage the tools they already have in their hands which is the Internet to become content creators,
entrepreneurs and learn how to benefit from the current business opportunities available within the modern media market.
Here is opportunity to jumpstart your career and dream for free.
sbimediaworkshop.com
Rethink possible! Become your own boss.
Here is opportunity to jumpstart your career and dream for free.
sbimediaworkshop.com
Rethink possible! Become your own boss.
Games of Brands
Games and marketing may sound strange, but they’re actually a ‘perfect match’.
Games and marketing may sound strange, but they’re actually a ‘perfect match’.
As digital media technology continues to push the boundaries of innovations, culture, business and the attitude of consumers to brands, we more than ever before, need to be willing to step into new territories,
try fun and interesting ideas in order to increase our results and return on investments (ROI).
It's Time for Digital Transformation
It’s amazing how fast things can evolve, as humans, it is easy to get stuck in the ruts of doing things, and then we have a shock like COVID-19 that can change everything.
It’s amazing how fast things can evolve, as humans, it is easy to get stuck in the ruts of doing things, and then we have a shock like COVID-19 that can change everything.
One thing we need to know as we dive deeper into the new era is that there is so much of “the new normal” that is here to stay.
Like everything else, consumers are rapidly changing their habits, worldviews and attitudes. In the last few studies we have carried out, we have discovered changes in brand experiences and the good or bad/news is that these changes could be here to stay forever.
Understanding FinTech in the New Normal
FinTech is more than a buzzword, it is changing everything as we know it. is not news.
In Nigeria, it is not an exaggeration to conclude that the FinTech industry is at its peak.
FinTech is more than a buzzword, it is changing everything as we know it. is not news.
In Nigeria, it is not an exaggeration to conclude that the FinTech industry is at its peak.
Today, many people are fascinated by it as well as the opportunities it has to offer. Thanks to the power of technology and the internet that is evolving faster than ever before, financial services have never been more accessible.
So, no matter where you are, all you need is a wifi connection to send, receive and even carryout complex financial transactions with no hassles.
SBI Media gets green light to launch 9PSB into Nigeria's $8 billion payment service banking industry
Lagos, Nigeria, 30th of August 2020 - Nigeria's next-generation marketing communications group, SBI Media Limited, is now poised to launch 9PSB, a pioneer player of payment service banking.
The imminent launch of 9PSB was given the green-light after the Central Bank of Nigeria announced the approval of an operational license to provide immersive financial services to Africa's most populous market and more importantly, the continent's largest economy.
More Than A Cure
As the world continues to live in the new normal, there are indications that the dark clouds might clear anytime soon, at least with the help of science and the unrelenting strive of humanity to save the world.
As the world continues to live in the new normal, there are indications that the dark clouds might clear anytime soon, at least with the help of science and the unrelenting strive of humanity to save the world.
While you were planning to go to bed yesterday in Nigeria, over the Atlantic, the US announced a therapeutic 'breakthrough' for the treatment of patients with COVID-19. The treatment relies on blood plasma from recovered coronavirus patients.
Such Plasma is believed to contain powerful antibodies that can help fight off the disease faster and help protect people from being seriously hurt by it.
Getting the Best out of Product Placement
Let's Start From Here
You’ve probably heard the phrase “product placement” but may not know exactly what the phrase means.
Let's Start From Here
You’ve probably heard the phrase “product placement” but may not know exactly what the phrase means.
Product placement is becoming an increasingly important way for brands to reach their target audience in subtle, intuitive and meaningfully-beneficial ways.
As conventional advertising becomes more intrusive and pesky, brands are using product placement to increase their sales, brand awareness, and draw in customers.
Human to Human
There is no more B2B or B2C marketing, what marketing is about now is the H2H (human to human experience).
There is no more B2B or B2C marketing, what marketing is about now is the H2H (human to human experience).
Human-to-human marketing represents the concept that behind every business, consumer, non-profit, or government body, there is a living, breathing human being who is making decisions about the business.
People no longer buy for logical reasons, they buy for emotional reasons and we tend to get away from this fact, especially in today’s highly digitized marketing era where bots, artificial intelligence and other forms of machine learning prevail.
This is How We Do Content Marketing Right
Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene.
Content marketing is a marathon, not a sprint and it is critical to a brand’s survival in today’s competitive and uncertain business scene.
In every marketing channel, radio, television, digital, developing an effective content marketing strategy can feel daunting with so many options and strategies available.
How we think about and approach marketing has shifted in the past decade.
How we think about and approach marketing has shifted in the past decade.
Consumers are now completely in control of their purchasing journey. It’s up to brands to fulfill the consumers’ needs with a seamless experience.
Lessons to learn from the success of TikTok
You must have seen or heard about the popularity of TikTok. It is even under pressure with threats of been banned in some countries.
You must have seen or heard about the popularity of TikTok. It is even under pressure with threats of been banned in some countries.
However, TikTok is still a very successful social networking platform and there are lessons we can learn from its rise to prominence.
The story of TikTok is a tale of two halves, the combination of the music-focused social app, Musical.ly and the branded App called Douyin. In 2018, the apps joined together and birthed TikTok.
Storytelling - Why it Matters to your Brand
The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing.
The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing.
Stories have been engaging people, connecting them and giving them a sense of community and purpose since humans gained the ability to talk. Good storytelling can help people better understand what you're saying and remember the information more clearly.
It is also more likely to lead to a favourable response, which is particularly desirable to your audience. Stories also reach the parts facts and analysis don't: our hearts. That's why they can inspire and motivate us so much.
Smartphone Usage in the Age of COVID-19 (Research Report)
Smartphones, being one of the greatest inventions of humanity in the last century, became an inherent part of human life.
Smartphones, being one of the greatest inventions of humanity in the last century, became an inherent part of human life.
The smartphone combines different sophisticated features, it allows users to keep pictures, memories, personal info, correspondence, health and financial data in one place.
In the midst of the Coronavirus pandemic, the smartphone has kept many people and businesses running with fewer hitches.
Today, more than three billion people worldwide use smartphones, with 25 to 40 million people currently estimated smartphone users in Nigeria (according to Statista), and this number is forecast to further grow in the next few years.
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At SBI Media Research unit, our smartphone users' survey for the first half of the year came up with insightful and instructive findings. On the top line, the study shows that the top four preferred smartphone brands used in Nigeria are TECNO, Samsung, Infinix and iPhone.
While some of the models and brands are mid and high-end in price points, respondents are willing to pay more for durability and quality. Therefore, creating a select range of mid to high-end phones that is distinct to sophisticated customers.
Join us in the 'New Normal of Events'
It is an unprecedented time for the event and activations industry. The coronavirus stopped events and activations in their tracks, and getting back to normal will take some time, and even so, events will look very different in the interim.
It is an unprecedented time for the event and activations industry. The coronavirus stopped events and activations in their tracks, and getting back to normal will take some time, and even so, events will look very different in the interim.
The Novel Coronavirus has also forced many companies to explore work-from-home options, relying heavily on Wi-Fi, streaming, and video conferencing, that is not leaving anytime soon because we all have gotten comfortable with it.
And even if the world is opening up a little, there is still a wide gap to fill with the event space. There’s also no doubt that business events will look very different even when we come through the other side of this crisis.
