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🧵SEO is Hard 🧵

I think a lot, if not all, of us who work in SEO understand this, but what can make it harder is when you're down MoM or YoY compared to where you were.

You feel like a failure, but I'm here to tell you that is not the case.

Let me explain in this thread...
1⃣ People May Be Searching Less 1⃣

This is the case for us. As an SEO who works in ecommerce, organic growth and revenue growth matters.

When you're down in traffic and revenue, just have a look at keyword planner.. You may find people are just searching less.

That's okay!
The cost of living is higher, inflation is becoming a HUGE issue, people have re-evaluated where they're spending for 2022 compared to 2021.

If you're down, take a look at Google Keyword Planner. You may find searches are down for your key terms.

It's natural and it happens.
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