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Today's #SEOTip 💪 When someone uses the argument that they don't have time/resources to do X/Y "FOR SEO" (so myopic right? ok, but don't say that 😉): Show how it's NOT about "SEO" but users experience & company's biz goals, including their own area ones, with data! Here's how:
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A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...
... those pages showing the *bad* effect in their customer journey. Show also how much traffic and conversions similar "working" pages of those with errors are attracting now, that you're missing to get in the errors ones in aggregate!
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