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Hello, I’m at SXSW and Apple’s Eddy Cue is about to speak. Expecting him to (hopefully) talk about their growing content ambitions/why they are buying shows left and right. Will tweet highlights. #SXSW18
Cue starting by saying that Apple has acquired Texture, an iOS app that aggregates magazines. Assume this is to bolster Apple News from a layout perspective.
“Generally, the history of Apple, we haven’t made huge acquisitions.” - Eddy Cue when asked if Apple will buy Netflix or Disney. Talking about the trend of cord-cutting and on-demand video. “We think there’s a real change coming in the marketplace” as to where people get content.
