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#Marico clearing its ways to optimize costs and focus on margins!

@SumitResearch @unseenvalue @datta_arvind @Panks_Arora @AvinashGoraksha
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1/ What happened?

-The company is eyeing cost savings to the tune of ₹150 crore as it partly absorbs the price increase in key raw materials like copra, sunflower and rice bran.
2/ How will it do?

-It has cut back on over 100 stock keeping units (SKUs).

-These SKUs were contributing nearly only 1% of turnover and hence it made no sense to continue with such a long tail.
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