Discover and read the best of Twitter Threads about #SheIsMarriedNotDead

Most recents (2)

Have you ever thought how commercials shape your choices/ action? How they helped in internalising stereotypes, gender bias? Time to reflect and call for corrective action #DaughterForever #SheIsMarriedNotDead
Watch this ad by @MaxLifeIns
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We want @MaxLifeIns to be responsible and correct their actions and communications. The ad portrays the reason for investments are son-child's education abroad and daughter's wedding. How about son's wedding and daughter's education? Or no investment at wedding at all!
Read 7 tweets
A journey of change:

When I started getting @ICICIPruLife to make a commercial was just a small goal, part of a larger goal to highlight the hegemony in the society we live in. Specifically abt how daughters after marriage are treated like paraya dhan 1/n
where she has to take permission from spouse n inlaws to go to her house, manage her own parents.

But what we achieved was a community of people who acknowledge the hegemony in society and agreed to grow with me. Along with the community grew ICICI Prudential’s commercials. 2/n
When they first made a commercial after I started a petition, it was about a woman considering taking care of her parents, they showed that she is taking permission.

Upon pointing out the issue with the commercial, I never got a response. 3/n
Read 8 tweets

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