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Have you ever thought how commercials shape your choices/ action? How they helped in internalising stereotypes, gender bias? Time to reflect and call for corrective action #DaughterForever #SheIsMarriedNotDead
Watch this ad by @MaxLifeIns
share your views
Watch this ad by @MaxLifeIns
share your views
medium.com/@manjari.samal… Read the article that has reviewed the above commercial of @MaxLifeIns #SundayThoughts #girlchildday #GirlChild #DaughterForever #SheIsMarriedNotDead
We want @MaxLifeIns to be responsible and correct their actions and communications. The ad portrays the reason for investments are son-child's education abroad and daughter's wedding. How about son's wedding and daughter's education? Or no investment at wedding at all!
A journey of change:
When I started change.org/daughterforever getting @ICICIPruLife to make a commercial was just a small goal, part of a larger goal to highlight the hegemony in the society we live in. Specifically abt how daughters after marriage are treated like paraya dhan 1/n
When I started change.org/daughterforever getting @ICICIPruLife to make a commercial was just a small goal, part of a larger goal to highlight the hegemony in the society we live in. Specifically abt how daughters after marriage are treated like paraya dhan 1/n
where she has to take permission from spouse n inlaws to go to her house, manage her own parents.
But what we achieved was a community of people who acknowledge the hegemony in society and agreed to grow with me. Along with the community grew ICICI Prudential’s commercials. 2/n
But what we achieved was a community of people who acknowledge the hegemony in society and agreed to grow with me. Along with the community grew ICICI Prudential’s commercials. 2/n
When they first made a commercial after I started a petition, it was about a woman considering taking care of her parents, they showed that she is taking permission.
Upon pointing out the issue with the commercial, I never got a response. 3/n
Upon pointing out the issue with the commercial, I never got a response. 3/n
