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#HelenBall from @durham_uni & @BasisOnline1 is speaking now to give us an Update on sleep messaging: Sleep Baby and You. Newest guidance launched in 2019 in England & 2022 in Scotland has switched to a more nuanced approach, consisttent w @NICEComms guidance #SIDS #SUDI #bfconf
@durham_uni @BasisOnline1 @NICEComms #HelenBall: guidance aims to be responsive to parents' concerns and help them understand the REASONS for the guidance, and prioritise avoidance of the most hazaradous sleep practices #bfconf Screenshot from Helen Ball's presentation outlining the aims
@durham_uni @BasisOnline1 @NICEComms #HelenBall Leaflet for England can be found on the @LullabyTrust website lullabytrust.org.uk/wp-content/upl… and the leaflet for Scotland can be found on the @scotgov website gov.scot/publications/s… #bfconf
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