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Samba TV, a service for personalized TV recommendations, harvests second-by-second viewing data from 13.5 million #SmartTVs in the US, at individual level, largely without the full knowledge of consumers.
Report by @sapna /w @kevinroose: nytimes.com/2018/07/05/bus…
Report by @sapna /w @kevinroose: nytimes.com/2018/07/05/bus…
What the NYT article doesn't mention is that Samba TV has a partnership with the large consumer data broker Acxiom. This is from a slide deck about Acxiom's LiveRamp 'IdentityLink Data Store' from 2016.
Samba TV is introduced as a "new data spotlight" for "data buyers".
Samba TV is introduced as a "new data spotlight" for "data buyers".
I wrote about this a year ago (from p57):
crackedlabs.org/dl/CrackedLabs…
No offense, but I guess our report on 'Corporate Surveillance in Everyday Life' (June 2017) contains yet more details about commercial data practices that might be worth further investigations 🤖
crackedlabs.org/dl/CrackedLabs…
No offense, but I guess our report on 'Corporate Surveillance in Everyday Life' (June 2017) contains yet more details about commercial data practices that might be worth further investigations 🤖
