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THREAD: One of the world’s biggest tobacco companies @InsidePMI claims it wants to end smoking and switch people to “reduced risk” products. It has hired expensive PR, advertising and lobbying firms to help it “Unsmoke The World” #SmokeScreen #Dispatches
@InsidePMI Tonight we show the “Unsmoke” campaign is in fact a marketing drive for its new heated tobacco product Iqos and a blatant attempt to detoxify its brand so it can influence policy and regulation #Dispatches #SmokeScreen
@InsidePMI Iqos releases fewer cancer-causing chemicals than cigarettes but does have health risks. Experts fear glossy advertising and glamorous launch events will entice non-smokers to start using it too, addicting them to nicotine #SmokeScreen #Dispatches
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