Discover and read the best of Twitter Threads about #SocialBehaviourChange

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The power to create reality lies in the STORIES we tell.

With major media outlets increasingly controlled or unaccessible to many, it's more important than ever to take control of the narrative.

Here's why storytelling is essential for #SBCWorks:
a twitter thread 🧵
Non-professionals telling their personal stories.

#Digitalstorytelling videos give ordinary citizens the power to shape reality with their narratives.

#SocialBehaviourChange
Their charm is in their authenticity and originality: homemade videos are intentionally subjective.

Smartphones with cameras and social media platforms like #YouTube/ #Instagram have made it easier than ever to share your unique perspective with the world.

#socialbehaviour
Read 7 tweets
"World’s largest vaccine drive has made one thing quite clear – that neither vaccines nor the end of this pandemic as a public health emergency will come about from infrastructure alone- Cynthia Mccaffrey, @UNICEFIndiaRep at #CSBC workshop for universities
#BehaviourChange
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“These are not material problems – they are equally social and behavioural change issues, and we can only move the needle through advocacy, timely and accurate messaging, and the promotion of #COVID-appropriate and lifesaving behaviours,’ Cynthia Mccaffrey, @UNICEFIndiaRep #CSBC Image
“To understand people better, we need behavioural assessments, social listening, human-centred design, choice architecture, social accountability mechanisms, participation in local governance, and programmes,” observed Cynthia Mccaffrey, @UNICEFIndiaRep at CSBC workshop #Delhi. Image
Read 8 tweets

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