Discover and read the best of Twitter Threads about #StarbucksCorporate
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The #TieDyeFrappuccino — launching tomorrow at #Starbucks for a limited, max 5-day run — is the newest drink in a series of limited release, special build frapps.
Please read this thread from your local #Barista before you pick up this limited frapp.
Please read this thread from your local #Barista before you pick up this limited frapp.
First, limited release fraps are made to look appealing and instagrammable— like the #UnicornFrappuccino, which reached its dizzying popularity thanks partially to images of the drink appearing across social media. 
The unicorn frapp put a tremendous strain on baristas and stores already struggling with intentional understaffing. Frappuccinos are already multi-step, labor intensive, time consuming drinks, and layered fraps such as the summer #SmoresFrappuccino take even longer.
