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Working on democratizing experimentation? Here are the resources that I used to 10x volume of experiments at Yelp

1 Good experimentation strategy
2 Focus on people over tech
3 Avoid common gotchas
4 Prioritize for impact
5 Building your own platform
6 Build safeguards

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1. Good experimentation strategy

- Furthers understanding of users not just metrics
- Has a strong well reasoned hypothesis
- Ensures you can learn why it didn’t & did work
- Instruments & defines metrics upfront

reforge.com/blog/good-expe… via @far33d @reforge @bbalfour
2. Focus on people over tech

Cultivate curiosity by showcasing potential → Provide practical stats education → Empower with tools → Accept failed experiments & iterate

hbr.org/2020/03/produc… via #StefanThomke
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