Discover and read the best of Twitter Threads about #StreamTimePod
Most recents (2)
So @Apple and @MLS joined forces in what could be one of the most intriguing + disruptive media deals the sports industry has seen. 10 years $2.5bn guaranteed. But there's more to it than just the $bn price tag.
It's a long one, but here's a thread on it:
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It's a long one, but here's a thread on it:
🧵👇
What is it?
•10 Year global, exclusive streaming rights deal
•Every Match will be available live (previously regional blackouts)
•Mainly english only with some spanish and french in certain markets
•10 Year global, exclusive streaming rights deal
•Every Match will be available live (previously regional blackouts)
•Mainly english only with some spanish and french in certain markets
•Served on Apple TV app as a special MLS dedicated subscription product (not just part of Apple+) (app within an app - Important - will cover why shortly
•Some matches will be free in AppleTV+, but most will be via the new paid subscription service
•Some matches will be free in AppleTV+, but most will be via the new paid subscription service
What @dazngroup was when it first came to the market was a simplified single price subs offering looking to be first movers and disrupt the sports media world.
Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇
Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇
and launching NFT's and Betting integrations on their platform in a bid to bridge the economic gap they were facing between rights costs and subscribers.
Each day they're acting more and more like a conventional broadcaster.
2/4
Each day they're acting more and more like a conventional broadcaster.
2/4
No-one in media has made the simplified pricing model work, and sadly it's been an expensive learning curve for many - including DAZN.
In this weeks #StreamTimePod, @SportsProChris1 and I talk about the changes they've made specifically in the Spanish market, and loads more
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In this weeks #StreamTimePod, @SportsProChris1 and I talk about the changes they've made specifically in the Spanish market, and loads more
3/4
