Discover and read the best of Twitter Threads about #SuperCashAppFriday
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39 Lessons on Marketing, Creating, and Building in Public
Inspired by the masterclass conversation between @david_perell and @mkobach on The North Star Podcast.
[THREAD]
Inspired by the masterclass conversation between @david_perell and @mkobach on The North Star Podcast.
[THREAD]
1/ The best big-brand social media market? @cashapp
Why?
• Instead of buying ads, they give away money.
• Direct giveaways build community more than ads.
• But, the return is harder to quantify than ROAS.
• An example of #SuperCashAppFriday here 👇🏼
Why?
• Instead of buying ads, they give away money.
• Direct giveaways build community more than ads.
• But, the return is harder to quantify than ROAS.
• An example of #SuperCashAppFriday here 👇🏼
2/ What great social media marketers understand:
• Repeated exposure is indistinguishable from truth.
• The best marketers use multiple angles of exposure.
• The caveat: last-click exposures become overvalued.
• In most cases: the opposite of a great idea is a great idea.
• Repeated exposure is indistinguishable from truth.
• The best marketers use multiple angles of exposure.
• The caveat: last-click exposures become overvalued.
• In most cases: the opposite of a great idea is a great idea.
