Discover and read the best of Twitter Threads about #TheEqualizer
Most recents (2)
Without fail, the Academy Awards always winds up as one of the top 10 most-watched telecasts of the year in primetime. Until 2021. In a stunner, the #Oscars didn’t even make this year’s list of the entire top 100. bit.ly/3eCfN4K
The NFL, beginning with the Super Bowl at No. 1, holds 39 of the 100 slots for top telecasts of the year, making football once again the most popular show on TV. bit.ly/3eCfN4K
#NCIS continues to dominate in primetime, this year with 17 slots out of the top 100 broadcast and cable telecasts of the year. That was followed by #FBI, (seven), #60Minutes (five) and newcomer #TheEqualizer (four), all on CBS. bit.ly/3eCfN4K
Every year, I do a thread on the post-superbowl show lead-in phenomenon, another quirky thing. With some counter intuitive trivia. The most watched FRIENDS episode when the show aired was not the finale or any wedding or birth episode. Plotwise, unimportant and blah episode.
In fact with the Marcel the monkey storyline and very contrived guest appearances, it might be THE worst Friends episode ever. But it got more ratings than even the finale. Because it was right after a #SuperBowl on the same network. Which is a BIG decision every year.
SB broadcasts rotate between the networks. So every February, once the game ends, the network (this year CBS) have THE biggest potential captive audience of the year (a.k.a. lead-in), already primed to pay attention to ads. TV watching has traditionally been "sticky" behavior.
