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In an essay I wrote, "only unaware practitioners use made-up #personas in their design work".
I think I know why this is done.
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I think I know why this is done.
🧵 1/15
There is a difference between #characters and #archetypes. You can make up characters, as long as each character is based on a researched archetype.
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2/15
People who make up personas are actually making up characters, but they make these characters without any grounding. There are usually no researched archetypes.
You can do better, and have fun:
3/15
You can do better, and have fun:
3/15
