Discover and read the best of Twitter Threads about #TiL253

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#til253 (361)
The average duration of an Empire is 250 years.
It’s been like that for 3000 years.
Via ‘The Fate of Empires and Search for Survival’
Sir John Glubb.
Published 1976 (bang up to date here)
Thanks @macneirr
⬇️Thread ImageImage
10 generations seems to be the influencing factor.
The way humans behave as they progress from:
Conquering ‘Barbarians’ to Decadent Luxury.
A love of money and selfishness are key markers, amongst some others you might recognise. ImageImage
Interesting one to ponder...
The Declaration of Independence was signed in 1776.
By my calculations that makes the USA 254 years old.
Glubb wrote this paper in the 1970s, 50 years ago.
Just saying...
Read 5 tweets
#TiL253(346)
Decoy Effect.
Offering choices in a way that nudges us to pick one we might not have.
Usually the more expensive/bigger
Brilliantly explained with Dogs via @advncdhindsight
Retail use this massively.
Think: Tall, Grande, Venti coffee sizes
/1
Found this via current fascination with Nudge in retail.
And writing this
/2

Why isn’t the Retail Sector doing more ‘Nudging’ of Hand Sanitisation? – bit.ly/2Rk1LJl
But it has got me wondering.
Is this used when people put options forward for approval in a Business Case?
-Option 1. Do nothing
-Option 2. What I want
-Option 3. Complete Lunacy. 3 times the cost with huge riskes.
Of course the Committee will choose Option 2...
/3
Read 4 tweets

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