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A VISION IS BIRTHED
In 1997, an isolated bank, Crystal Bank Ltd was acquired by a young banker,@TonyOElumelu & renamed Standard Trust Bank (STB) Ltd
So began the journey to the actualization of a vision by the then 34-year old & the youngest CEO of a bank. #StoriesOfUBA #UBAAt70
In 1997, an isolated bank, Crystal Bank Ltd was acquired by a young banker,@TonyOElumelu & renamed Standard Trust Bank (STB) Ltd
So began the journey to the actualization of a vision by the then 34-year old & the youngest CEO of a bank. #StoriesOfUBA #UBAAt70
Young Elumelu set out on a mission to make a distressed bank;
-A viable financial institution,
-One of the top 10 banks in Nig.
-One of the top 3
He introduced a novel concept & barely 7 months after, the STB team turned around the bank’s position of N6.49million to N473million
-A viable financial institution,
-One of the top 10 banks in Nig.
-One of the top 3
He introduced a novel concept & barely 7 months after, the STB team turned around the bank’s position of N6.49million to N473million
Driven by an uncanny foresight, a guerrilla strategy was devised & STB targeted non-commercial locations in state capitals. The brand was gradually domesticated across all the other states when other banks skewed towards commercial locations. #AfricasGlobalBank
