Discover and read the best of Twitter Threads about #UTMs
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"I never check Google Analytics because reports are always wrong - most of my sales are shown as DIRECT or REFERRAL, and it doesn't help me."
This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.
This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.
The basics of #traffic
Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.
Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.
Direct traffic: Users enter your shop by typing your URL into a browser.
Common DT problems:
-The cross-domain tracking is not set correctly.
-Unnecessary #redirections
-Not having proper #UTM parameters on your Facebook Ads.
-The #GA4 pixel is installed on your website twice.
Common DT problems:
-The cross-domain tracking is not set correctly.
-Unnecessary #redirections
-Not having proper #UTM parameters on your Facebook Ads.
-The #GA4 pixel is installed on your website twice.
