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Today, we announced that ShapeShift is decentralizing.

Unorthodox, but it is the only way to maintain fidelity to the most important principles of crypto; specifically, self-sovereignty over money.

Without that principle upheld, we’re all just LARP’ing.

A thread…
ShapeShift has been a centralized company for 7 years.

We pioneered the self-custody revolution, enabling people to trade assets without counter-party risk.

It has always been our goal to protect users, while making self-custody easy and fun.
We have investors, a board, an exec team, corporate entities, bank accounts, an HR department, a beautiful office overlooking the mountains to the west, paid “our taxes,” and like proper conformists we even followed all OSHA workplace signage requirements in our break room.
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