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'Protecting Against #Disinformation: Using Inoculation to Cultivate Reactance Towards #Astroturf Attacks'.
How useful is the counter-persuasive strategy of 'inoculation', including 'prebunking'?
tandfonline.com/doi/full/10.10…
How useful is the counter-persuasive strategy of 'inoculation', including 'prebunking'?
tandfonline.com/doi/full/10.10…
The use of inoculation within the public relations industry is not novel. The current study shows that organizations, when able, should proactively respond to astroturf attacks rather than ignore the attack.
Responding proactively with an inoculation message significantly improved crisis outcomes such as attitudes & behavioral intentions compared to no response. This is important, as crisis literature doesn't explicitly recommend organizations respond to all paracrisis situations.
