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Trust in news: the good, the bad, and the ugly - spoke about @risj_oxford Trust in News Project at #WNMC22
The GOOD news, from publishers' POV, is the "trust gap" between news in general and news on various platforms - news media stand out from just "stuff on the internet" 1/7
The GOOD news, from publishers' POV, is the "trust gap" between news in general and news on various platforms - news media stand out from just "stuff on the internet" 1/7
BAD news, in already difficult context facing political attacks, competition from platforms, & much more, is that negative perceptions are very widespread. Half or more of survey respondents say they think journalists try to manipulate the public to serve powerful politicians 2/7
UGLY news is that, when we talk to journalists trying to address low trust and overcome negative perceptions, the things they focus on (e.g. transparency, audience engagement) are very different from what audiences focus on (relevance, familiarity, reputation for integrity) 3/7
