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Do you think about your homepage?

Hey there šŸ‘‹. Iā€™m @shelbyblackley, SEO Manager for @mashable & co-creator of #WTFisSEO?, a newsletter that helps news publishers do search better. šŸ¤“

SEO for news is complex. But your homepage is a secret to ranking.

#SEOThread Image
We spend hours upon hours optimizing our daily articles so Google will rank them in Top Stories, Google News, and Discover.

We focus a ton on optimizing the:
ā˜‘ļø Headlines
ā˜‘ļø Decks
ā˜‘ļø Slugs/URLs

of our daily news files.

#SEOThread @shelbyblackley
We wait patiently for Google to index the URL.

But what if there was a faster way for Google to find that fresh, new story you just published? šŸ¤”šŸ¤”

The crawlers need to get to it somehow. šŸ§

Enter your homepage. šŸ”—

#SEOThread @shelbyblackley
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