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Learnt about the fascinating comeback of Maggi Noodles in India today.
Many of u may remember the ban on Maggi in May '15 on account of high lead content. I for sure thought it was the end for the brand. 6 years later, it's back at the top.
Here's how the turnaround happened.
Many of u may remember the ban on Maggi in May '15 on account of high lead content. I for sure thought it was the end for the brand. 6 years later, it's back at the top.
Here's how the turnaround happened.
Nestle's initial response -- that the regulator's testing processes might have been incorrect -- dug a deeper hole for the company.
Nestle came across as aloof, insensitive, and projected itself as a company that was willing to poison people and have the gall to defend itself.
Nestle came across as aloof, insensitive, and projected itself as a company that was willing to poison people and have the gall to defend itself.
Nestle retracted and re-constituted a new game plan (that ended up working!)
1) It avoided challenging the regulator head-on by pulling the product off the shelves. This helped get the regulator to stop breathing down the company's neck in a battle it would have undoubtedly lost
1) It avoided challenging the regulator head-on by pulling the product off the shelves. This helped get the regulator to stop breathing down the company's neck in a battle it would have undoubtedly lost
