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Big Thread: Why the pro-war “Z” campaign you’ve been seeing has proven to be another Putin regime propaganda flop.
What is this campaign? You’ve seen the “Z” pop up everywhere on cars, in “spontaneous” demonstrations, and in that weird fascisty macho video.
What is this campaign? You’ve seen the “Z” pop up everywhere on cars, in “spontaneous” demonstrations, and in that weird fascisty macho video.
This is an astroturfing campaign. It’s supposed to be grassroots, but it comes from big state-sponsored accounts & sources.
The “Z” refers to the letter marked on Russian vehicles in Ukraine and also to the first letter of the word “Za” (За), which means “For”.
The “Z” refers to the letter marked on Russian vehicles in Ukraine and also to the first letter of the word “Za” (За), which means “For”.
The Z logo is usually accompanied with hashtags: #ZaRossiyu, #ZaMir, #ZaNashikh, #ZaSpravedlivost: For Russia, For Peace, For Our Boys, For Justice. (I know they make no sense, but bear with me).
There has been speculation what the "Z" letter on Russian tanks invading Ukraine stands for:
taskandpurpose.com/analysis/russi…
Whatever tactical purpose, during the last days, a massive propaganda campaign has started using the #Z for a "rally behind the army" effect. An analytical🧵...
taskandpurpose.com/analysis/russi…
Whatever tactical purpose, during the last days, a massive propaganda campaign has started using the #Z for a "rally behind the army" effect. An analytical🧵...
The disinformation channel Russia Today may have started it (or kicked it off?) one week ago by selling merchandise with the symbol of the invasion. Meanwhile, Russian social media is flooded with paroles using the symbol.
dailymail.co.uk/news/article-1…
dailymail.co.uk/news/article-1…
When there is one word I dislike in Russian, a language I have studied for 10 years and that I love, it is "naš" (наш), meaning "our". In everyday language use, anything Russian will be called "наш". I have spent years explaining this was banal nationalism, and here we go:
