Discover and read the best of Twitter Threads about #ZoomBachelorette
Most recents (2)
Zoom Bachelorette this weekend wasn't just hilarious, it portends interesting changes for live, interactive entertainment.
Here's an analysis of 5 things I found interesting + musings on the democratization of show production.👇 #zoombachelorette
li.substack.com/p/zoom-bachelo…
Here's an analysis of 5 things I found interesting + musings on the democratization of show production.👇 #zoombachelorette
li.substack.com/p/zoom-bachelo…
1. The show turned production constraints into strengths
2. It created a shared, live experience (rare these days)
3. Participants drove their own distribution
4. It monetized audience members directly (at a $40K eCPM!)
5. It re-invented the boundary between viewers & stars
2. It created a shared, live experience (rare these days)
3. Participants drove their own distribution
4. It monetized audience members directly (at a $40K eCPM!)
5. It re-invented the boundary between viewers & stars
"The grassroots show—with choppy Zoom backgrounds and untrained stars—succeeded perhaps because of, rather than in spite of—its low production value: it felt authentic and offered real, unbridled entertainment in a world where frills (lighting, makeup, sets) are scarce."
Excellent analysis by @ljin18 @a16z of the show I was glued to last Sat night + must-read for anyone working in media and advertising. Congrats to @jeanqasaur @MariaShen #ZoomBachelorette @katiaameri @realsamclark and the terrific bachelor contestants! li.substack.com/p/zoom-bachelo…
"The production team has never even met in-person. @jeanqasaur says, “@mariashen and I have only met on @zoom_us, we have only ever met Jen [the moderator] on Zoom, and we have only ever met @realsamclark on Zoom.” @ljin18 @a16z li.substack.com/p/zoom-bachelo… #zoombachelorette
'#zoombachelorette was produced entirely using off-the-shelf, free tools: @sketch (overlay graphics), @OBSProject (stream & video effects), Google Sheets (tracking the minute-by-minute schedule), @SlackHQ (cast coordination), @Twitch and @zoom_us' @ljin18 li.substack.com/p/zoom-bachelo…
