Discover and read the best of Twitter Threads about #abtesting

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You may have seen my research on A/B testing reported by the @observer online, in print or via the #Marr show. Here is a full @Medium report by me on what the news article and @AndrewMarr9 show touched upon. Big ol' thread 1/

⬇️⬇️⬇️Read here ⬇️⬇️⬇️
medium.com/@WhoTargetsMe/…
Political parties using #Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive and hard to organise focus groups were the only avenue available for parties to test their messages; today all the political parties engage in #ABtesting 2/
Political parties have never had it so good, as it’s ‘us’ (the users), who help make this happen. Today party campaigning is Janus-faced, a fantastic example of this phenomenon is via the many faces of @joswinson the #LiberalDemocrats were recently pushing. 3/
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