Discover and read the best of Twitter Threads about #activesnp

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Dear Scotland,

Let's look at the reality...
What people forget is the news media's apparent hostility towards @theSNP is one of the reasons social media became a core communications channel for the party early on (2010), before other UK political parties began taking part. The approach was simple in theory, difficult to...
... carry out, but remarkably successful:
• You can't pretend to be social.
• This is all about building real, trusted relationships at scale, over time.
• Be authentic and engage, enthuse, educate and empower people around @theSNP & the idea of an independent #Scotland.
...
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