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Use of AI to predict trends isn't really new. However, many still question on how realistic AI can model the trend. Well, it depends on the algo of course. But something came up in my reading & I was intrigued to dig deeper! It is about #SHEIN
Ask any female if they have heard about an app called Shine, and the answer will be an instantaneous yes. The app has taken fashion world by storm & the infatuation is simply explosive. To be honest, I too know Shein, well of course, for obvious reasons 😄
Shein in some numbers:
* Accounts for 28% of the US fast fashion sales
* Revenue has grown 100% each year since last 8 years
* Outpaced H&M, Zara & many more big brands
*Design to production time is just 3 days!
* Adds 1000s of inexpensive SKUs daily!
* Daily app download 650k
* Accounts for 28% of the US fast fashion sales
* Revenue has grown 100% each year since last 8 years
* Outpaced H&M, Zara & many more big brands
*Design to production time is just 3 days!
* Adds 1000s of inexpensive SKUs daily!
* Daily app download 650k
