Discover and read the best of Twitter Threads about #adenough

Most recents (3)

The @KelloggsUKI junk food court victory is a *stonker*.
Industry efforts to overturn the whole basis of nutrition measurement drop-kicked into the stands by Mr Justice Linden.
I've never read a judgement like it.
Junk food industry shd be ashamed.
Here's a few highlights. 1/🧵
Par 234. "The public health case for the approach under the 2021 Regulations is compelling and I am quite satisfied that it is both proportionate and rationale."

Wow! I've never read such a ringing endorsement of Govt policy from Benches. Junk food industry shd take note.

Par 231. Judge says they "do not come close to showing that it is disproportionate or irrational to apply the underlying approach of the NPM to breakfast cereals."
Unusually strong language from the Judge.
Big endorsement for NPM regime.
Junk industry should take note.

Read 9 tweets
There have been rumours this week that Government is considering a delay or U-turn on banning multi-buy deals on #junkfood.

This would be a #FalseEconomy.

🧵A short thread👇 [1/6]
These regs were brought in to tackle #obesity. During Covid-19 obesity rates have risen dramatically & the NHS is under more pressure than ever. There's an urgent need for Govt to introduce evidence-based policies to help.
Source: our #data dashboard… [2/6]
Junk food multi-buys are well-known to encourage unnecessary unplanned purchases & therefore ⬆️spending.

The Govt’s own figures show they increase the amount of food purchased by 22%. Allowing retailers to continue to use them won’t help with the cost of living crisis [3/6]
Read 6 tweets
THREAD. 1. New research shows @DHSCgovuk #childhoodobesity plan proposals to restrict advertising on TV, online, social media and price offers are exactly the areas 11-19 most recall, & could be useful contribution to tackling this issue.
2. Current regulations meant to protect children from seeing all this marketing are often failing, & even when breaches of rules are exposed, as with @KelloggsUKI & Pringles ad on #PEWithJoe this week, @ASA_UK lets companies off the hook…
3. Meanwhile, we've been even more of a captive audience for new #junkfood marketing tactics during lockdown, as this excellent blog from @CernyCaroline at @OHA_updates eloquently and brilliantly explains:
Read 11 tweets

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