Discover and read the best of Twitter Threads about #adtech

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Today @CenDemTech is putting out its proposal for federal privacy legislation. You can read more here, but I wanted to share a few personal reflections: cdt.org/blog/americans… 1/12
"Privacy" is not a good word for what we're talking about anymore, but we seem stuck with it. "#BigData" "#IoT" "#AI" have changed the game, but folks too often take a narrow view of privacy. This was on full display at the FTC's discussion on #adtech: ftc.gov/system/files/d…
See Howard Beales: "There are discrimination problems out there in the world. There’s no doubt about that, but they are discrimination problems. They are not privacy problems." He's not wrong, but he's not right, if that makes any sense. 3/12
Read 12 tweets
Today @Brave wrote to @IAB @IABTechLab to provide feedback on the OpenRTB 3.0 #adtech spec. It appears to severely infringe Article 5 of the #GDPR 1/ brave.com/iab-rtb-proble…
Our letter contains a summary of the various personal data that are broadcast in the OpenRTB system. Note that these data are very likely to include “special categories” of personal data, since they show what the person is watching and reading, can include brokers’ segment IDs 2/
Unless OpenRTB 3.0 is very radically altered, so that no personal data are contained in the bid request, it appears that it will severely infringe Article 5 of the #GDPR, and all that flows from Article 5’s principles. 3/
Read 6 tweets
Facebook is confronting EU users a new “terms of service” dialogue that denies access until a user opt-ins to tracking for ad targeting, and various other data processing purposes...
These Terms refer to the “data policy” that says “we use the information we have about you – including information about your interests, actions and connections – to select and personalise ads, offers and other sponsored content that we show you.”
The data policy also says “We use the information [including] the websites you visit and ads you see … to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and…” See facebook.com/about/privacy/…
Read 37 tweets
Re Facebook-alytica-omni-shambles-gate...

Facebook left its API wide open, and had no control over personal data once those data left Facebook.

But there is a wider story coming: (thread...)
Every single big website in the world is leaking data in a similar way, through "RTB bid requests" for online behavioural advertising #adtech. 2/12
Every time an ad loads on a website, the site sends the visitor's IP address (indicating physical location), the URL they are looking at, and details about their device, to hundreds -often thousands- of companies. Here is a graphic that shows the process. 3/12
Read 12 tweets
Oh the geezers are hard at it grafting media, it's always great to have easy scapegoats "North Korean cyber gangs.." a.msn.com/01/en-ie/AAt9g…
2/"Mr Murphy’s firm was the first in the world to liaise with computer giant IBM over the use of the super-computer ‘Watson’ for real-time--
3/artificial intelligence-based defence against cyber criminals." Bear with me, I'm about to post a few more links in #THREAD #CyberSecurity
Read 71 tweets

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