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Recently my #podcast co-host and I broke ties mid-campaign with a #sponsor - the first time in 400+ episodes that we've done this. I'm sharing that story in this thread about #podcastads, with two goals in mind.
The first goal is to help #podcast listeners think more critically about the ads they're hearing, particularly in sensitive and high-stakes topic areas like #health and #wellness, #finance and #money, and #relationships .
My other goal is to empower #podcasters to advocate for themselves (and ultimately their listeners) in these sponsor-content creator relationships.
