Discover and read the best of Twitter Threads about #affiliaterevenue
Most recents (1)
1/7 Enjoyed listening to @washingtonpost’s @jarroddicker & G/O Media’s @ryanvailbrown in conversation with @htagl's @johnshankman, discussing “Monetization Strategies for Publishers.” Excerpts follow. podcasts.apple.com/us/podcast/the… 
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 2/7 “Everyone's so concerned about a post-cookie world, but let's admit it: the way that #advertising works today is shitty. We’ve just grown used to it,” says @jarroddicker. “It's a sad 'state of the state' when publishers' revenue growth comes from ad density.”
@washingtonpost @jarroddicker @ryanvailbrown @htagl @johnshankman 3/7 “We've downgraded the [digital #advertising] ecosystem and are primed for a resurgence in creativity,” says @jarroddicker. “We've got to get back to really interesting formats and high-touch relationships with agencies — instead of negotiating on rate and audience.”
