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The first #AIDS case in the UK was reported in December 1981.
Three years later there were just over 100 cases, almost all of them among gay and bisexual men; over 40 of them had died.
At this point there wasn’t even confidence that condoms offered protection.
1/?
It was the 1980s.
Margaret Thatcher’s Tory Government was in power.
Homophobia in the UK was deeply entrenched. Many felt that the deaths of queers was of no concern.
It was unclear when, or if, the Government would take action. 2/
In 1987, with a still relatively small but significant number of cases observed among heterosexual people, the UK Government launched its first #AIDS campaign.
Billboards across the country proclaimed the message, ‘Don’t Die of Ignorance’. 3/
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