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Mukesh Ambani’s AJIO Luxe is such an unbelievable growth machine! 🚀🚀
But, most people don’t know that Luxe & @AJIOLife are two separate platforms.
Here is all there is to know 👇
But, most people don’t know that Luxe & @AJIOLife are two separate platforms.
Here is all there is to know 👇
AJIO was launched in FY17, and it grew at a decent pace until Covid happened.
It saw:
⚡ 4x growth in revenues
⚡ 3.5x growth in web visits
⚡ 6x growth in no. of brands
⚡ 4.6x growth in no. of products
It was promising.
It saw:
⚡ 4x growth in revenues
⚡ 3.5x growth in web visits
⚡ 6x growth in no. of brands
⚡ 4.6x growth in no. of products
It was promising.
Most importantly, it threw out some strategic pointers:
💡 AJIO recorded >70% of orders from Tier-3 & beyond
💡 It carried the image of a bargain-hunter’s paradise
💡 It hadn’t been able to crack Tier-1 & Metros as well
💡 AJIO recorded >70% of orders from Tier-3 & beyond
💡 It carried the image of a bargain-hunter’s paradise
💡 It hadn’t been able to crack Tier-1 & Metros as well
