Discover and read the best of Twitter Threads about #amexpride

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@ByronYork @realDonaldTrump Major US brands have been encouraged to adopt financially suicidal marketing strategies by ultra liberal firms in #PR, principally Edelman edelman.com via #Edelman100 ranking. The #Nike #ColinKaepernick linkage is amplified in by Edelman marketing collateral.
@ByronYork @realDonaldTrump Rationale for corporate image association is based upon assumption that buyer choices are made based upon ideological concerns, rather than intrinsic features and benefits of product. #Edelman100 is expanded upon in "2018 Earned Brand Global Report"
edelman.com/sites/g/files/…
@ByronYork @realDonaldTrump Most recent mass market players in the liberally biased "image marketing" shift have been #AmexPride #Gillette and #Nike. While social activism is a vital force in American history, the attachment to corporate marketing strategy may not be in the best interest of shareholders.
Read 6 tweets
@threadreaderapp @asmipr03 @CarrollQuigley1 New thread- Odd slew of ads hijacking sexual political issues in awkward advertising poses sweeping the Internet. What do they possibly have in common? #NewKnowledge? Here is one for premium brand American Express, downright creepy to avg public:
@threadreaderapp @asmipr03 @CarrollQuigley1 New Knowledge has been leaning into the picture with a series of articles on the web page newknowledge.com/articles/atten… and on similar Gillette troll-baiting ad
newknowledge.com/articles/how-p…
@threadreaderapp @asmipr03 @CarrollQuigley1 While there is no proof, yet, writing as an experienced ad demographer, the clients are either getting 'public service ad' stipend, or are being sold a bill of goods to flush out and aggregate troll volume. Negative comments are likely drawn out intentionally and tracked by AI.
Read 4 tweets

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