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Cross-posting can be a great social media strategy for your business if you do it right! We'd like to take this opportunity to thank @LifeWithAshleyT for tagging @ZellaQuixote in an automated tweet for no good reason, or we'd never have learned this valuable insight! 
At present, @LifeWithAshleyT is largely automated; most tweets are posted via paper(dot)li, with Facebook and Instagram crossposts (the latter via IFTTT) making up much of the remainder of the traffic. This account has tried a variety of automation tools over the years.
What does the automated content posted by @LifeWithAshleyT via paper(dot)li look like? The tweets consist of the phrase ("The latest The Modern Connection Daily!" combined with a link, the hashtags #marketing and #socialmedia, and unsolicited mentions of 1-3 Twitter accounts.
