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#F1’s 2021 season viewership was up 41% on the last “normal” year in 2019.
It was up a significant 56% over 2020!
Why such a 🚀 in 👀?
One huge reason…the @netflix docuseries #DriveToSurvive.
Here’s how @F1 blew up ratings (& ticket sales) by segmenting their audiences.
🧵
It was up a significant 56% over 2020!
Why such a 🚀 in 👀?
One huge reason…the @netflix docuseries #DriveToSurvive.
Here’s how @F1 blew up ratings (& ticket sales) by segmenting their audiences.
🧵
F1 viewership in the US has shot through the roof and across different age groups.
Before #DriveToSurvive, @F1 viewership was around 547,000 for the 2018 season.
After the show’s launch on March 8, 2019, viewership went up to 672,000 for the 2019 season.
An 18% increase.
Before #DriveToSurvive, @F1 viewership was around 547,000 for the 2018 season.
After the show’s launch on March 8, 2019, viewership went up to 672,000 for the 2019 season.
An 18% increase.
The 2021 season saw yet another 54% increase as the average viewership rose to 934,000.
This acceleration in audience numbers directly correlated with the conversation online.
This acceleration in audience numbers directly correlated with the conversation online.
