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My lone reaction to this #axiosmediatrends piece is that after all is said & done with coronavirus local media should seize on the elimination of the newspaper-broadcast cross-ownership rule & TV stations should buy local newspapers in their markets. 1/4 axios.com/newsletters/ax…
These audiences – TV & print – should be very different. TV caters to a broader audience, newspaper to a niche. Digital combined. TV-owned paper raises subscription rates w/ special rates for group buys. Circulation falls, product improves & it sells off audience it has. 2/4
Content used by all. This has failed b/c print & TV see themselves as competitors & cultures are different. Break that. Different platforms, different audiences & content presented differently. Local news is about getting as many eyes on journalism & monetizing THAT. 3/4
