Discover and read the best of Twitter Threads about #b2bmarketing
Most recents (4)
Any time I see a #LinkedInAds campaign named something like "2022 Webinar" or "Branding eBook", I die a little inside.
Naming campaigns after the asset being promoted can cost a lot of missed opportunities, like [THREAD]:
#linkedinadvertising #b2bmarketing
Naming campaigns after the asset being promoted can cost a lot of missed opportunities, like [THREAD]:
#linkedinadvertising #b2bmarketing
1/ Key learnings about your audience.
Campaign performance can be attributed to an audience quickly and easily when it's named after your audience targeting, rather than the asset.
Micro-segmenting your audience into multiple campaigns can help you gain even deeper insights.
Campaign performance can be attributed to an audience quickly and easily when it's named after your audience targeting, rather than the asset.
Micro-segmenting your audience into multiple campaigns can help you gain even deeper insights.
2/ Paying too much for your clicks, especially at the start of a campaign.
Your relevancy score rides on the strength of historical campaign performance. So if you're creating a new campaign for every new asset, costs will likely be higher in the beginning.
Your relevancy score rides on the strength of historical campaign performance. So if you're creating a new campaign for every new asset, costs will likely be higher in the beginning.
When you use UTM parameters in your #LinkedInAds, you can track web form submissions all the way down to the specific ad (for those with high click volume).
Here are the four UTM parameters that we like to use for our own ads [THREAD]:
#linkedinadvertising #b2bmarketing
Here are the four UTM parameters that we like to use for our own ads [THREAD]:
#linkedinadvertising #b2bmarketing
1/ Source
If I'm using LinkedIn Ads to drive web traffic, my source will likely be "linkedin".
If I'm using LinkedIn Ads to drive web traffic, my source will likely be "linkedin".
2/ Medium
For medium, I like to specify the ad format that I'm using. So if I'm sending traffic to my site with Sponsored Content Ads, I might use "sc" as my medium.
For medium, I like to specify the ad format that I'm using. So if I'm sending traffic to my site with Sponsored Content Ads, I might use "sc" as my medium.
My best productivity tool for #marketing?
Pen & paper.
And most of the time I don't even use it for "conventional" writing.
Here's why I use it:
And most of the time I don't even use it for "conventional" writing.
Here's why I use it:
• Accessibility. I keep it next to my laptop.
When you sell customers based on value instead of price, good things tend to happen.
For instance...
For instance...
- Win rates go up
- Prices go up
- Margins go up
Customer satisfaction, retention, loyalty… all go up
- Prices go up
- Margins go up
Customer satisfaction, retention, loyalty… all go up
So if you’re not up to speed on the Value Proposition Funnel, here's the guide with everything you need to know.
Get step-by-step strategies, tactics, templates and real-world case studies...
Get step-by-step strategies, tactics, templates and real-world case studies...
