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Focusing on existing customer expansion ARR is a trending discussion topic in executive and board meetings around the globe
Below are some ideas and best practices to ensure "expansion ARR" is receiving the priority and focus required to convert talk into expansion ARR??? 👇
Below are some ideas and best practices to ensure "expansion ARR" is receiving the priority and focus required to convert talk into expansion ARR??? 👇
Some best practices from my conversations across the industry:
1️⃣ Establish customer expansion ARR (up-sells, cross-sells) as a line item quota component in compensation plans
- Total quota needs to be split into 2 quota elements: 1) New Customer ARR; 2) Existing Customer ARR
1️⃣ Establish customer expansion ARR (up-sells, cross-sells) as a line item quota component in compensation plans
- Total quota needs to be split into 2 quota elements: 1) New Customer ARR; 2) Existing Customer ARR
2️⃣ Introduce Customer Success Qualified Leads as an objective for every CSM - also allocate a portion of their incentive compensation to Expansion ARR booked
How to create successful landing pages for Paid Media -- A thread 🧵
Below you will find some of the best practices from managing 7 figures in paid media spend + designing dozens of landing pages for our Demand Generation customers.
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Below you will find some of the best practices from managing 7 figures in paid media spend + designing dozens of landing pages for our Demand Generation customers.
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1. Always remember the whole journey a visitor takes before landing on your page and match the intent and previous experience they have on their heads.
That should help you prioritize what the LP should say that adds value to potential customers ⭐
That should help you prioritize what the LP should say that adds value to potential customers ⭐
2. Before creating the LP, consider:
- Who are you communicating with?
- What do you want them to do?
- Where is the traffic coming from?
Answering these questions should help you prioritize messaging✍️✍️✍️
- Who are you communicating with?
- What do you want them to do?
- Where is the traffic coming from?
Answering these questions should help you prioritize messaging✍️✍️✍️
