Discover and read the best of Twitter Threads about #b2bsales

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When you sell customers based on value instead of price, good things tend to happen.

For instance...
- Win rates go up
- Prices go up
- Margins go up

Customer satisfaction, retention, loyalty… all go up
So if you’re not up to speed on the Value Proposition Funnel, here's the guide with everything you need to know.

Get step-by-step strategies, tactics, templates and real-world case studies...
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