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1/🧵
🚨!!! Do NOT just delete content for SEO !!!🚨
Doing this wrong can harm your (clients) sites!
You should only do this after a proper content performance audit.
And, unlike Brian, I’ll actually explain WHY this can help/harm your rankings!
🧵>>>
#SEO #Backlinko
🚨!!! Do NOT just delete content for SEO !!!🚨
Doing this wrong can harm your (clients) sites!
You should only do this after a proper content performance audit.
And, unlike Brian, I’ll actually explain WHY this can help/harm your rankings!
🧵>>>
#SEO #Backlinko
2/*
How does it help?
Site Quality.
Google uses more than just "page-level" metrics
Link value flow.
Removing pages may mean fewer internal links, thus more PageRank flowing through links.
Improved crawling.
Not wasting crawls on garbage.
But there are RISKS!
>>>
How does it help?
Site Quality.
Google uses more than just "page-level" metrics
Link value flow.
Removing pages may mean fewer internal links, thus more PageRank flowing through links.
Improved crawling.
Not wasting crawls on garbage.
But there are RISKS!
>>>
3/*
How can that be harmful?
There’s lots of damage you may do - here’s 5 risks.
Inbound links.
You might remove pages that have Inbound links, which give you ranking value.
If the page is deleted, you lose those link values!
>>>
How can that be harmful?
There’s lots of damage you may do - here’s 5 risks.
Inbound links.
You might remove pages that have Inbound links, which give you ranking value.
If the page is deleted, you lose those link values!
>>>
